An Olfactive Medium Between
Ideas & Realizations
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OLFACTIVE BRANDING
(YOUR OLFACTIVE DNA)
Scent is utilized as an integral element of a company’s creative positioning and brand architecture.
IDENTITY
Identify the fundamental purpose of the company and craft a sustainable olfactive brand narrative.
POSITIONING
Establish a point of difference and unique value proposition.
STRATEGY
Create a unifying platform that brings clarity to the olfactive positioning.
SCENT IDEATION
(YOUR EXCLUSIVE SMELL)
One’s unique olfactive identity.
CONCEPT
Develop the olfactive approach to reinforce and expand brand philosophy.
STRATEGY
Establish the most relevant and innovative tactics for employing scent.
CREATION
Select from AGENCY FOLIE’s visionary group of scent makers to craft the most compelling olfactive pallette.
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PRODUCT REALIZATION
(SCENT APPLIED OR TRANSLATED TO OBJECT)
The production and technical development of a range of olfactive products.
CONCEPT
The visual translation of olfactive concept and creative positioning.
DESIGN
Innovative graphic design and visual communications.
PRODUCTION
Product development from inception to realization through an international network of established vendors in the niche perfume and packaging industries.
SCENT COMMUNICATIONS
(YOUR OLFACTIVE VEHICLE FOR ENGAGING EXISTING AND NEW AUDIENCES)
The implementation of scent across a range of marketing, communications and cultural experiences
CONCEPT
Content creation, storytelling, and scent visualization
APPLICATION
Innovative scent applications
EXPERIENCE
Experiential olfactive encounters - olfactive programming, happenings, events, and installations.