An Olfactive Medium Between
Ideas & Realizations

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OLFACTIVE BRANDING

(YOUR OLFACTIVE DNA)

Scent is utilized as an integral element of a company’s creative positioning and brand architecture.

IDENTITY

Identify the fundamental purpose of the company and craft a sustainable olfactive brand narrative.

POSITIONING

Establish a point of difference and unique value proposition.

STRATEGY

Create a unifying platform that brings clarity to olfactive positioning.

SCENT IDEATION

(YOUR EXCLUSIVE SMELL)

One’s unique olfactive identity.

CONCEPT

Develop the olfactive approach to reinforce and expand brand philosophy.

STRATEGY

Establish the most relevant and innovative tactics for employing scent.

CREATION

Select from AGENCY FOLIE’s visionary group of scent makers to craft the most compelling olfactive pallette.

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PRODUCT REALIZATION

(SCENT APPLIED OR TRANSLATED TO OBJECT)

The production and technical development of a range of olfactive products.

CONCEPT

The visual translation of olfactive concept and creative positioning.

DESIGN

Innovative graphic design and visual communications.

PRODUCTION

Product development from inception to realization through an international network of established vendors in the niche perfume and packaging industries.

SCENT COMMUNICATIONS

(YOUR OLFACTIVE VEHICLE FOR ENGAGING EXISTING AND NEW AUDIENCES)

The implementation of scent across a range of marketing, communications and cultural experiences

CONCEPT

Content creation, storytelling, and scent visualization

APPLICATION

Innovative scent applications

EXPERIENCE

Experiential olfactive encounters - olfactive programming, happenings, events, and installations.