Soho
House

The Scoring Of Isolated Moments
In Contemporary Cinema With Scent

LE CINÉMA OLFACTIF: AN ONGOING SERIES OF OLFACTIVE FILM SCREENINGS THAT OFFER NEW PROPOSITIONS FOR CINEMATIC ENGAGEMENT AND INSPIRATIONS FOR FRAGRANCE IN CONTEMPORARY PERFUMERY.


CASE STUDY
With over 14 international locations equipped with private cinemas, Soho House constantly strives to enhance all aspects of member engagement.

THE BRIEF
In an effort to expand the programming and enhance the viewers cinematic experience, Studio Folie was invited to present a concept that brought together the disciplines of cinema and perfumery.

IDEAS
To further deepen its audience cinematic experience, "Le Cinéma Olfactif" was launched in 2014 as an ongoing olfactive film screening program for cult, classic, independent and contemporary films. For each Le Cinéma Olfactif screening, an exclusive fragrance is created in response to a perfumer’s personal response to a specific moment or character in a film.

REALIZATIONS
The final scent is integrated into the film screening experience and each viewer leaves the cinema with a complimentary bottle of the fragrance. The program encourages viewers to delve deep into the nuances of a cinematic work of art, and unlock hidden emotions that could only be evoked in an environment where one can experience the visual, audio and olfactive come together to tell a story. The final fragrances offer a new mode of entering a cinematic landscape or character, both within the theater and in one’s everyday life, while suggesting new artistic possibilities for compositions in modern perfumery.



“Mediums that engage several senses simultaneously encourage audiences to participate with the story more fully, because they are required to perceive the gaps in the content themselves. We are excited about our LE CINÉMA OLFACTIF program which has brought a new sense of stimuli to cinema — scent.”

– Jo Addy
DIRECTOR OF CINEMATIC PROGRAMMING
Soho House Group Cinemas North America



“LE CINÉMA OLFACTIF approaches that synesthetic arcadia that Charles Baudelaire imagined in his poem Correspondences. At Electric Cinema, we strive to enhance all aspects of our audience’s cinematic experience of film, so we’re delighted to be apart of the sensational creative works of Studio FOLIE.”

– Mandy Kean
HEAD OF CINEMA UK & EUR
Soho House Group / Electric Cinema



Client — SOHO GROUP
Perfumer — MARK BUXTON

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