FLASHBACK
with Marco Brambilla

An Olfactive Visualization
Of The Arch Of Life

A SIX PART VIDEO PIECE IN RESPONSE TO SIX DISTINCT FRAGRANCES

“Flashback” by Marco Brambilla uses cinematic iconography to investigate the collective subconscious and memory mapping. The work is presented in a thirty-six block video matrix spanning six distinct phases, each representing an emotion evoked by the paired fragrance. The viewer experience is akin to that of engaging in a Rorschach test, in which each phase conjures a psychological response unique to the individual’s own personal associations. To accompany each fragrance a DVD of FLASHBACK was packaged inside of each perfume box.

chapter — 1

chapter — 2

chapter — 3

chapter — 4

chapter — 5

chapter — 6



Artist — MARCO BRAMBILLA
Fragrance House — GIVAUDAN
Perfumers — RODRIGO FLORES-ROUX, NATALIE GRACIA-CETTO, YANN VASNIER, STEPHEN NILSEN, LOUISE TURNER, ALEXANDRA KOSINSKI.

RELATED WORKS

ARNHEM MODE BIENNALE
Bottling The Ephemeral Spirit Of Fashion

ARNHEM MODE BIENNALE

Olfactive Branding
SONOS
Surround Scent

SONOS

Scent Ideation & Communication
PULLING DOWN FROM THE EPHEMERAL
Tracing Movement With Scent

PULLING DOWN FROM THE EPHEMERAL

Scent Communication