Neue
Luxury

Sensorial Mementos For
Future Neue Luxury Experiences

FOUR FRAGRANCES CREATED TO INTRODUCE A SERIES
OF ONCE-IN-A-LIFETIME EXPERIENCES

Established in 1996, Neue Luxury Magazine canonises the perspectives, insights and dialogue from those redefining our engagement with luxury, while celebrating those at the nexus of creativity, art and commerce. Expanding upon this philosophy, the magazine launched "Neue Experience" a service offering once in a lifetime experiences to those who seek a life infused with luxury, beauty, art and culture. From cruising through the "Northern Lights" with a professional driver in a McLaren 720s to boarding a Soyuz aircraft and experiencing the "Black Void" of space, each of these experiences are designed to shift modern notions of luxury and provide real human experience.

To celebrate the launch of the platform, Studio FOLIE created a discovery box comprised of four unique fragrances that was sent to 100 subscribers. Each fragrance was designed around a specific "Neue Experience" that would be offered for the upcoming season. The olfactive strategy was to create a way for the subscribers to emotionally envision themselves in each environment, engaged in a specific activity; providing an exclusive sensory introduction to each unique Neue Luxury experience.

NORTHER LIGHTS

An experience in Northern Finland with a McLaren Ice driving specialists
as you manoeuvre under the Northern Lights in a McLaren 720s
only 200 miles from the Arctic Circle.

VILLA OASIS

An experience that takes guests on a spirited adventure of exotic Marrakech
culminating in a private tour of Villa Oasis, the resting place of Yves Saint Laurent

BLACK VOID

Beginning your journey aboard a Soyuz spacecraft, you will dock
with the International Space Station where you will live and adapt to life in space.
Your spacecraft will then rendezvous with the Lunar Module in order
to commence your free return trajectory around the Moon.

DE ANIMA

Just outside of Brussels in the heart of Rhode-Saint-Genèse, among the quaint
European houses and large manicured gardens, is where artist Johan Van Mullem
is creating artworks of an otherworldly nature. Guest will join the artist in his private residence
for an unforgettable afternoon of art, conversation and discovery.



Client — NEUE LUXURY MAGAZINE
Art Direction & Design — 3 DEEP DESIGN
Fragrance House — EURO FRAGRANCE
Perfumer — LUCAS SIEUZAC

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Sensorial Mementos For Neue Luxury Experiences

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