ASPECTS OF N˚1 & N˚2: THE PERMANENT SCENTS OF THE NEW MUSEUM
Founded in 1977, the New Museum is a leading destination for new art and new ideas. It is Manhattan's only dedicated contemporary art museum and is respected internationally for the adventurous and global scope of its curatorial program.
A vessel for memory, and a sensory device for use in everyday life, fragrance for the museum elevates the typical experience of exhibition ephemera, offering the means to recall, relive, and revisit a feeling experienced in the walls of the museum.
Studio FOLIE approached the task of capturing the permanent scent of the New Museum by inviting two visionary perfumers to translate their experience of the museum’s past exhibitions and physical architecture into scent.